Why do our new resident mailings enjoy an outstanding 87% success rate while many of our competitor’s best efforts go unnoticed? Simple: Our winning combination of direct-response expertise… 15 years of continuous fine-tuning… over 32 Million mailings… plus a proprietary mailing list selection system that puts your offer in new residents’ hands long before your competitors know they’ve arrived.

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Irresistible Personalized Gift Certificate
Moving Targets’ Gift Certificates—with their colorful, visually appealing layout and carefully chosen words—are virtually impossible to ignore. Years of testing and refinement produce redemption rates unmatched by ordinary mailings and postcards.

Your Contact Information Prominently Displayed
Your business name, address, and phone number stand out. Add hours of operation and easy directions and new customers find you with ease.

Fresh, Accurate, 100% Customizable Mailing Lists
While some other services collect names from only one source, our highly specialized, proprietary list selection methods are multi-sourced, cross-referenced, and actually custom-tailored to your promotion. The difference in response can be profound.

Plus, instead of being stuck with their "one-list-fits-all" address selection, Moving Targets lets you define your trade area by zip code or mile radius. We can also screen new residents for income, type of dwelling, distance moved, and gender—your choice.

Even the wording of your gift certificate and letter can be tailored to suit your style of business for maximum impact.

Expiration Date Stimulates Action
Extensive testing has proven a 3-month expiration date is best, however you may customize your expiration to any number of months you’d like.

Your Disclaimers Go Here
Spell out any restrictions, such as, "Dine-in only"… "Not good with other specials, coupons, or promotions"… or whatever messages you choose.

Fully Personalized "Welcome to the Neighborhood" Letters…
…give compelling reasons to do business with you and create instant goodwill. Crafted by direct-response copywriting and design specialists, they influence recipients on an emotional level, creating remarkably high response rates and an unforgettable first impression that leads to profitable repeat business.

Friendly, Highly Readable Typeface…
…makes your mailings look like a warm and personal letter from local friends, unlike bulk-printed letters and impersonal, throw-away postcards.

Your Business Name and Address…
…displayed through this upper window instantly tells recipients the enclosed gift is from a local merchant who wants their business.

Metered Postage…
…suggests that your letter is not impersonal bulk mail (that usually has a printed "indicia"), but is something worth opening and reading.

Potent "Teaser" Copy…
…gets them inside fast by revealing that a valuable gift awaits them. Or, stir up curiosity by mailing in a no-teaser envelope.