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Moving Targets Marketing Blog
Social Media Explained
Don’t really ‘get’ social media? Here it is an easy way to understand each network:
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Targeting Consumers with Facebook Ads
Let’s start with the question that everyone has been asking: do Facebook Ads really work? I have just one answer for you: it depends how well you know your customers. Different from any other type of advertising, Facebook Ads allow you to be very specific in terms of marketing to a targeted audience. You can [...]
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Facebook: Landing page and coupons
After you have created your Facebook business page, the first thing you should work on is your landing page. A landing page is the first screen people will see when they “land” on (or go to) your Facebook. It is really important that this page is nice and attractive since it is the first impression [...]
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Getting fans and engaging with customers on Facebook – Part 2
Now that you have set up your Business page (if you haven’t, check the article Getting fans and engaging with customers on Facebook – Part 1 http://www.movingtargets.com/blog/2012/01/24/46/0/), it is time to learn how to use its features to get more fans and engage with customers. Keep in mind that Facebook offers thousands of different possibilities [...]
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Getting fans and engaging with customers on Facebook – Part 1
There is no super secret on how to succeed on Facebook: it’s all about hard work. The platform was created around personal relationships, and that’s what you have to focus on. There are many strategies you can use to connect with your fans, but we are going to start simple. Right after you finish setting [...]
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Does your business suffer some kind of sickness? You might be suffering from Social Media Deficiency
(Read it as: why you should use Facebook and how to get started) Let’s start this talk with a little bit of meditation. Close your eyes and think about the last time you used advertising to get new customers. How did it work? Which media channel did you use? How much did it cost you, [...]
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Enhancing your business with Google Places
Now that you know how to create your Google Places page, I’m going to show you how to use the features of Google Places to enhance your business. The more information you add to your listing, the bigger the chances of attracting more customers. After accepting your page, Google will show you two tabs—Dashboard and [...]
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The “What? Where? Why? How?” of Google Places
Every business owner once had the dream: offer the best services/products, please every customer and make a living out of it. Your business grew from word-of-mouth, was the neighborhood’s favorite and had a big ad in the Yellow Pages. Then times changed, and now people have replaced everything with technology and online interactions. People “check-in” [...]
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Social Networks: Understanding each one
You know you should listen to your customers and you are aware that social media has been the new way for people to express their opinions about products and services. But what are the platforms available and what are the differences between each one of them? Here is a quick guide for you: FACEBOOK What [...]
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