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So do you think you’ve got social media all figured out? Think again. Dealing with your customers online can be very different from dealing with them in person – and that isn’t just because it is a different type of interaction, but also because customers have different expectations when it comes to online relationships. Social [...]
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Almost every business already has a page on Foursquare. When it was first launched, Foursquare users could add the name and address of the place they were at, and then a page would be created with that information. Later on, Foursquare turned the pages into “Business Pages” and gave business owners the opportunity of claiming [...]
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To start, I want to highlight why you should convert your personal profile to a business page. I’ve heard many small business owners argue in favor of the personal profiles (which they often call “friend page”) but I don’t think they see the big picture here. First of all, if you don’t convert your profile, [...]
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If you are a business owner, you have heard a million times that you must be present on social media. But just like me, you don’t understand how each platform works and worse: you don’t see the value on it. Well, according Brian Solis, analyst at Altimeter Group, as a business owner and leader, “your job [...]
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After creating and uploading a nice cover picture for your business page (see the article “Facebook Timeline Design: how to make your page look nice“ to learn step by step), you should work on your profile picture. The Profile Picture is how users identify your post in the middle of all the other posts they [...]
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In order to be successful, every business needs a great leader. But everyone knows that – what people don’t know is that I like beer – I really do. So why not combine both? No, I’m not suggesting that you should drink beer at work, only that you can use the concept to better understand [...]
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Facebook will be changing all Business Pages to the new Timeline design on March 30th- so now what? Now, I’m going to teach you where each feature is and how to use it, so you don’t need to waste your time trying to figure things out! First of all, DON’T change your Business Page to [...]
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Facebook announced last week that they will change all Business Page profiles to the new Timeline design -so what does that mean for small businesses? First of all, it means that you’ll have to learn how to use Facebook all over again. Everything is in a new place and some of the features have new [...]
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Foursquare is a location-based platform for mobile devices (smart phones, iPods, iPads). People use it to “check-in” at places and show their friends where they are. They can also post pictures and leave comments and reviews about a place or suggest things to do. Foursquare is not as popular as Facebook and Twitter but [...]
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Don’t really ‘get’ social media? Here it is an easy way to understand each network:
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Let’s start with the question that everyone has been asking: do Facebook Ads really work? I have just one answer for you: it depends how well you know your customers. Different from any other type of advertising, Facebook Ads allow you to be very specific in terms of marketing to a targeted audience. You can [...]
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After you have created your Facebook business page, the first thing you should work on is your landing page. A landing page is the first screen people will see when they “land” on (or go to) your Facebook. It is really important that this page is nice and attractive since it is the first impression [...]
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Now that you have set up your Business page (if you haven’t, check the article Getting fans and engaging with customers on Facebook – Part 1 http://www.movingtargets.com/blog/2012/01/24/46/0/), it is time to learn how to use its features to get more fans and engage with customers. Keep in mind that Facebook offers thousands of different possibilities [...]
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There is no super secret on how to succeed on Facebook: it’s all about hard work. The platform was created around personal relationships, and that’s what you have to focus on. There are many strategies you can use to connect with your fans, but we are going to start simple. Right after you finish setting [...]
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(Read it as: why you should use Facebook and how to get started) Let’s start this talk with a little bit of meditation. Close your eyes and think about the last time you used advertising to get new customers. How did it work? Which media channel did you use? How much did it cost you, [...]
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Now that you know how to create your Google Places page, I’m going to show you how to use the features of Google Places to enhance your business. The more information you add to your listing, the bigger the chances of attracting more customers. After accepting your page, Google will show you two tabs—Dashboard and [...]
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Every business owner once had the dream: offer the best services/products, please every customer and make a living out of it. Your business grew from word-of-mouth, was the neighborhood’s favorite and had a big ad in the Yellow Pages. Then times changed, and now people have replaced everything with technology and online interactions. People “check-in” [...]
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You know you should listen to your customers and you are aware that social media has been the new way for people to express their opinions about products and services. But what are the platforms available and what are the differences between each one of them? Here is a quick guide for you: FACEBOOK What [...]
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