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Calculate your return on investment and lifetime customer value!

As a smart retailer, you know "What does it cost?" isn't the only question to ask. You should also ask, "How much will I make?"

Use these calculators to see how a relatively small investment can grow your business significantly. If you don't have exact figures, ask your bookkeeper or accountant for an estimate, or take your best guess. You can always refine these numbers later.

ROI Calculator

Moving TargetsDirect Mail Birthday Mail Neighborhood Mail Loyal Rewards Customer Email
Item

Example: Joe's Garage

Your Values
# Certificates Mailed 100
# Certificates Redeemed 15
Cost of Each Piece Mailed $1.71 $
Cost of Product Given Per Customer $10 $
# of Customers Made from Redeemed Certificates 2

Avg Customer Lifetime Worth
(Check out our Lifetime Value Calculator below)

$1706 $
   

Your Total Investment (Dollars Spent)

 $ 
Return on Investment as $ $ 
Return on Investment as %  %
Item

Example:
Joe's Restaurant

Your Values
# of Email Certificates Sent 833    
# Emails Redeemed 63    
Cost of Email Broadcast $37.49 $    
Total Sales Generated $1449 $    
Cost of Goods $579 $    
   
Return on Investment as $ (Gross Profit) $    
Return on Investment as %  %
% of Email Certificates Redeemed  %
Item Your Values
# Certificates Mailed    
Choose Piece Type:        Letter:        Card:  $    
# Certificates Redeemed    
Total Sales (from this mailing) $    
Your Cost of Goods (from this mailing) $    
 

Response Rate (as %)

  %

Your Gross Profit

 $ 
Your Net Profit $ 
Return on Investment (as %)  %

Lifetime Value Calculator

Item

Example: Joe's Garage

Your Values
Typical Sale to a customer $325 $    
Typical repeat customer visits in 1 year 3    
Typical length of your relationship with customer (years) 7    
Typical lifetime revenue from a customer $6825 $ 
Your net profit margin on goods and services (%) 25% % 
 
Lifetime customer new profit
(Click here to use this # on our ROI calculator)

 $1706.25 $

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Testimonial Photo

“Every month when the mailings go out we get an influx of customers with their coupons. The comments from these new customers have convinced me that Moving Targets is a necessity not an expense!!”

Adobe Flowers & Gifts
Barbara Swadley, Owner
Los Lunas, NM

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“Every month when the mailings go out we get an influx of customers with their coupons. The comments from these new customers have convinced me that Moving Targets is a necessity not an expense!!”

Adobe Flowers & Gifts
Barbara Swadley, Owner
Los Lunas, NM

“Year in and year out Moving Targets continues to be our most successful form of advertising. There is simply no better way to attract new customers to our business. In March it will be 10 years since we started doing business with Moving Targets. I personally feel that it is one of the best business moves we have ever made.”

Fox’s Pizza Den
Michael Kopco, Owner
Martinsburg, PA

“Your program is like being on ‘auto pilot’. It just goes out every month and generates new customers for me... so satisfied with the results.”

Pizza Pirate
Patrick Abshire,
Owner Benicia, CA

“Amazing results... the quality of customers we are gaining is amazing... These customers will also purchase other services from us...

This helps instill a trust in us with our new customers that doesn’t come from using any other marketing.”

Doug’s Tire Service Erika Tolson, Office Manager, Ridgely, MD

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