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Frequently Asked Questions about Loyal Rewards Email Service

1: Does customer loyalty email actually work?

A: Yes. In fact, it works like gangbusters. It's an easy way to say "thank you for you your business" by sending money-saving Gift Certificates by email. When you reward customers for their business, you encourage them to visit more often and buy more products and services. Plus, you create long-lasting goodwill that motivates customers to refer friends and family to you.

2: How is this different from spam?

A: Spam is an unfortunate fact of life for anyone with a computer. But your customer emails will NOT be spam because customers must "opt in." That means they voluntarily and eagerly give you their email address so that you can send them special offers. Your emails will clearly show they're from you, so you can expect customers to open, read, and respond to them.

3: Can't I just email customers myself?

A: Yes ... if you don't mind the hassle and expense. You'll have to make arrangements with your Internet provider to send large quantities of email without getting blacklisted, handle sender score certification, hire an experienced direct marketing copywriter and designer to craft your signup tickets and email messages, create an online registration page for customers, avoid email subject lines and content that trigger spam-blocking software, meet CAN-SPAM guidelines and set up a simple opt-out procedure, create and manage an email database that interfaces with your email software, and so on. If you have a lot of extra time and money, you might eventually make this work.

4: Do I have to know anything about computers or the Internet?

A: No. We do everything for you. We maintain your email database, write and design your email messages, and send your messages. You don't have to worry about any of the technical details.

5: Why is this better and easier than other loyalty programs?

A: Because it works and it's simple. There are no points to track. You don't have cards to to print, scan, hand out, swipe, or punch. There's no software to install or database to maintain. Even better, Loyal Rewards Customer Email is proactive. You don't just wait for customers to return, you reach out with simple email messages and bring them back whenever YOU want.

6: How do I promote my business with email?

A: Any way you want. Just call us and let us know what you want to say or offer. You could announce new products and services, give your best customers a discount, invite people to a sale or special event, sell off products to clear your shelves, whatever you like. However, based on years of careful testing, we can advise you on the offers that work best for businesses like yours.

7: How do I collect my customers' email addresses?

A: We give you 1,000 professionally designed enrollment tickets. Each ticket is personalized with your business name, address, phone number, and exclusive merchant I.D. code. You can also download our printable email list sign-up form. Hand these tickets to customers or display them at checkout.

8: What kind of response can I get?

A: Because our customer email service is so carefully designed and our methods have been tested over many years, you can expect a high open rate and Gift Certificate redemptions of up to 32%. Not only is a that an impressive response rate for email, it's a spectacular rate for any loyalty program.

9: What does it cost?

A: You pay just $97 per year (less than $2 per week) for us to maintain your customer email database. Then it's a flat $25 per promotion to email to as many as 555 customers. For 556 customers and beyond, it's only an additional 4.5¢ per customer each time you send. And with our quantity discounts, it gets cheaper as your database grows.

Quantity Email Discounts

Plus you get FREE Customized Tickets to collect email addresses and FREE Promotional Table Tents to entice people to sign up. Download our FREE brochure and price list.

10: Okay, I want to give Loyal Rewards Customer Email a try. How do I get started?

A: Call us at 800-926-2451 and speak to one of our experienced account reps. He or she will set up your account and help you get started collecting your customers' email addresses so you can begin your loyalty promotions as soon as possible. If you have your own email database, we can send your first email within the hour.

11: Can you walk me through the promotional email process?

A: Sure. But really, it's quite easy. Your customers provide their first name and email address on the handy, personalized Loyal Rewards Enrollment Tickets we give you. Once a week, or whenever it's convenient, mail us your completed tickets. We'll add the information to your confidential customer database or you can easily add them yourself. Your customers can also sign-up online following the instructions on the back of each ticket.

Then, whenever you want more business, simply choose the Gift Certificate offer you'd like to send to your customers by checking a few boxes on our 60-Second Promo Form online. Of course, you can also just call and give us the details over the phone. We'll write and design your email and send it to your customer email list within minutes. You can also schedule your message for a future date.

Your customers then print their certificate and redeem by visiting your business. That's all their is to it.

12: Do I have to use your enrollment tickets to collect email addresses?

A: No. We accept business cards, bar napkins, scraps of paper, or whatever you collect, as long as we can read it. Though, it does speed things up and assures greater accuracy when you use our tickets. Of course, if you already have an email database, we can import those right away.

13: How do I convince people to give me their email address?

A: You don't have to convince them. Just ask them. At checkout or whenever it's convenient, you use a question something like this: "Would you like free gift certificates for a future visit?" When they say yes, give them your Enrollment Ticket and a pen and say, "Great! Just fill out the back and we'll send them to you!"

14: How do I send my customer email addresses to you?

A: You can send them any way you like:

WEB: Enter them yourself on this website. Click on the Help link then click on Send / Add Emails. Follow the simple login instructions.

EMAIL: Send your names and email addresses to Data@LoyalRewards.com. You'll really help us out if you first enter them in a spreadsheet and save the file in a .xls or .csv format. If you're not sure how to do that, email us first and we'll discuss other easy ways to send your data.

FAX: Send to 215-453-9413. Be sure to include your Business Name and Merchant ID.

MAIL: Address your envelope to Loyal Rewards, 812 Chestnut Street, Perkasie, PA 18944.

15: Do my customer names and email addresses remain confidential?

A: Yes. Our strict Customer Privacy Policy ensures that all your customer data remains completely confidential at all times. To encourage maximum participation, privacy is emphasized on both the Enrollment Tickets and on our website.

16: Can I use my existing customer email addresses?

A: Absolutely! Simply email them to us and we'll add them to your Loyal Rewards database. This jump-starts your email marketing because it allows us to begin promoting your business right away.

17: How many email addresses do I need for my first email promotion?

A: You can start sending email offers when you have one email address. Of course, the more you mail, the greater your potential response and profit. Our low per-mailing minimum of $25 covers up to 555 addresses per promotion, and it's 4.5¢ per email thereafter before quantity discounts.

18: Do Loyal Rewards Gift Certificate Emails look like they come from me?

A: Yes. Our Gift Certificate emails are colorful and professionally designed for maximum impact. However, they look like they are from your business. The "from" address shows it's from you and your business name is in the subject line. Because your customers know you, this assures instant recognition and a high open rate.

19: What if some of my customers can't view graphics in their email messages?

A: No problem. If a customer's computer cannot view graphic-enriched emails (HTML), our system automatically detects this and sends them a simple text-formatted Gift Certificate instead. This helps boost your response even more. And, of course, there's no extra charge for you.

20: Can I write my own promotional emails?

A: Yes. We have professional marketing copywriters on staff to write your emails and Gift Certificates, but you're welcome to supply your own copy.

21: When do my Gift Certificates expire?

A: That's up to you. 1 hour, 24 hours, a week, month, whatever you want. However, we have a lot of experience testing expiration dates, so we can advise you on what works best.

22: How often should I send an offer?

A: We recommend every 2-3 weeks. The secret is to promote often enough to stay on your customers' minds, but not so often that you overwhelm them. It's also good to be a little unpredictable and send your promotions on different days of the week. You don't want to train your customers to wait for an offer before they do business with you.

23: What offers work best?

A: Different offers work better for different businesses. Some tell us promotions like "Free wings with a large pizza" work best. Others say, "$5 off your purchase of $20 or more" is most effective. Some of our clients like bundling offers, for example: "FREE Order of Garlic Knots, 2 Liter Soda & Small Side Salad with purchase of a Large Cheese Pizza & 50 Wings ... Only $26.16! You Save $8.75!"

The best way to know what offers work best is to test different offers and look at the response. Because we've worked with thousands of businesses, we can suggest offers that have worked for others who run a similar business.

24: Can people print multiple copies of my gift certificates?

A: Yes. But as long as you structure your offers properly, you'll benefit every time they redeem them. For example, let's say you run a restaurant and want to offer a $1 bowl of soup with the purchase of any sandwich. Even if someone redeems a dozen copies of the Gift Certificate, you should be making a profit every time. They would have never purchased that many sandwiches otherwise. However, if you want to limit Gift Certificate use, no problem. For example, you could use shorter expiration dates.

25: What happens if an email address bounces back?

A: If an email bounces 3 times, we'll automatically remove that address from our system. This keeps your email list clean and reduces unnecessary cost and waste. Other email services don't offer this convenience and you have to handle bounces on your own.

26: How do I know all my Gift Certificates are actually sent?

A: You can include a few "decoy" names and email addresses with your customer Enrollment Tickets. This way, every time you tell us to send an email offer, you'll receive the same offer through your decoys.

27: Can I get a copy of my email delivery statistics?

A: Yes. We can send your stats upon request after your offer expires. The best way to evaluate your results is to calculate your ROI or Return on Investment.

28: What does the annual $97 fee cover?

A: Your low annual fee covers the administrative work required to establish your account in our system and create a private, secure customer database. It also gives you a one-year license to use our proprietary Enrollment Tickets and Gift Certificate email designs, plus one full year of personal sales support from our customer service and marketing experts. Compare this to any other retail marketing program and you'll see it's a real bargain. It works out to about $8 a month.

29: Do I have to sign a contract?

A: No. Unlike many other services, we never force you to sign a contract. You're free to participate for as long as you like or quit whenever you want. However, most people find our Loyal Rewards Customer Email Service to grow more and more profitable over time as their email database grows. So it really pays to stick around.