Moving Targets® : You have neighbors. We make them customers™

Here's how our New Resident
Direct Mail Service works...

1. Choose your customers.

We start by identifying the new residents in your area. You simply tell us how many of them you want to reach each month. There are no minimums. Specify your mailing list by gender, income, home or apartment, and distance from your business. We can also define your custom trade area by street map coordinates, ZIP Codes, or mile radius around your store. If you have an existing customer list, we can even show you where your customers are coming from now to further target your mailing.

2. We prepare and send your mailings.

Our experienced marketing team will create an irresistible, personalized letter and Gift Certificate based on proven results from nearly 50 million mailings nationwide. All you have to do is tell us the offer you want to make. We'll do the rest.

3. We put your promotion on auto-pilot.

Just set it and forget it. Every month we'll automatically send your letter and Gift Certificate to another batch of new neighbors, so there is no extra work for you. However, there are no contracts. It's month-to-month. In the unlikely event that you ever want to stop your promotions, just tell us.

4. Enjoy a steady stream of new, paying customers.

Within a few short weeks, dozens of new customers will start visiting your business with your Gift Certificate in-hand. Since you've contacted them before your competition, all you have to do is treat them well to create new, loyal customers who will come back again and again.

Anatomy of a Moving Targets Mailer

We'll create a fully customized Letter and Gift Certificate exclusively for your business, using your logo and graphics, plus your choice of maps, pictures, colors, typestyles, and offer. And if you own a national franchise, or you're a corporate affiliate, we can include your company's logo and specific wording that will help you qualify for co-op advertising dollars!

See what makes our targeted neighborhood promotions so effective. Simply use your mouse to rollover an item's number below for a description. Click to highlight that element.

Irresistible Personalized Gift Certificate Moving Targets' Gift Certificates use a colorful layout and carefully crafted copy to grab attention and prompt immediate response. Years of testing and refinement produce redemption rates unmatched by ordinary mailings and postcards. Your Contact Information Prominently Displayed Your business name, address, and phone number stand out. Add simple directions or a map to help new customers find you. Fresh, Accurate, 100% Customizable Mailing Lists Unlike other services, our highly specialized, proprietary list selection methods are multi-sourced, cross-referenced, and custom-tailored to your promotion. This makes big difference in your response rates. Plus, Moving Targets lets you define your territory by ZIP Code, mile radius, or custom trade area. We can also screen new residents for income, type of dwelling, distance moved, and gender. Even the wording and graphics of your Gift Certificate and letter can be tailored to suit your business style for maximum impact. Expiration Date to Stimulate Action Extensive testing has proven a 3-month expiration date is best, however you may customize your expiration to any time period you prefer. Your Disclaimers Spell out any restrictions, such as, "Dine-in only"... "Not good with other specials, coupons, or promotions"... or whatever messages you choose. Fully Personalized "Welcome to the Neighborhood" Letter Crafted by direct-response copywriting and design specialists, your warm, personal letter influences recipients on an emotional level, makes a great first impression, and creates remarkably high response rates. Easy-to-Read Typeface This is an important part of design that many mailers ignore. By making your letter highly legible, you're assured of higher rates of readership and response. Your Business Name and Address This is displayed through the envelope window and instantly tells recipients the enclosed gift is from a local merchant who wants their business. Potent "Teaser" Copy The teaser gets people to open your envelope fast revealing the valuable gift inside. You can also create curiosity by mailing a no-teaser envelope.