Moving Targets® : You have neighbors. We make them customers™

Frequently Asked Questions about Loyal Rewards Text Club

1: Does "mobile marketing" to cell phones actually work?

A: Yes. It's a relatively new advertising medium, but it's proving to be highly effective. That's because nearly all of your customers have a cell phone and, according to the Pew Research Center, a staggering 72% of them send or receive text messages.

Text messaging is the only advertising medium that your customers carry around in their pocket or purse. When they get a message, they read it immediately. The open and read rate can reach 95%, higher than any other marketing medium in the world.

2: Is Loyal Rewards Text Club easier than other loyalty programs?

A: Yes. It's about as easy as it gets. There are no cards to punch. No points to track. None of the usual hassles with ordinary loyalty programs. Customers voluntarily sign up to receive your text message offers. When you want extra business, you let us know and we send your customers a special offer on their cell phone. It's as easy as that.

3: I don't text. Does that matter?

A: No. All you have to do is tell us the offer you want to send. We do the rest. We write and send the text message to your customers.

4: What kind of technical stuff do I need to know?

A: Nothing. Although the text messages appear to come from you personally, our expert staff takes care of all the technical details.

5: Text messages are very short. How can I promote my business that way?

A: Every advertising medium is different. A direct mail letter, for example, tends to have a lot of words because that's what works and it's what people expect. But text messaging is intended to be a fast way to communicate, with a limited number of characters. People like it because they can get a message quickly and read it at a glance. We understand how this medium works and can craft short, attractive offers that get people to respond quickly, sometimes within the hour.

6: How do I get people to give me their cell phone number?

A: When you join the Loyal Rewards Text Club, we'll give you 1,000 customized postcards or upgrade to your choice of customized Table Tents OR Rack Cards that promise special deals and ask customers to share their cell phone number. All they have to do is text a special optin code and they're added to your special text list. You don't have to do any selling at all.

7: What kind of response can I expect?

A: Since your customers know you and voluntarily sign up to receive your offers, they'll be extra responsive when you send them text messages. The open rate can be as high as 95%. That's higher than email, direct mail, or any other medium.

8: How fast can I send a text message. And how quickly will people respond?

A: Speed is what the Text Club is all about. We can text your customers' cell phones in about 5 minutes after you tell us what offer you want us to send. If you time your message right, it's possible to start seeing customers respond within the hour. For example, if you offer your customers a special deal on a personal pizza just before lunch time, you could expect to see many of them walk through the door minutes later.

9: How much does it cost?

A: It costs just $49 to set up and maintain your customer database. Then it's only $37 per month to send unlimited text messages to as many as 500 customers (add 7.5¢ per customer over 500). Download our FREE brochure and price list.

10: I'd like to try Loyal Rewards Text Club. How do I get started?

A: Call us at 800-926-2451 and speak to one of our experienced account reps. He or she will set up your account and help you get started so you can begin your loyalty text messages as soon as possible.