Every month we select nearly 10 million new resident names from hundreds of sources—covering EVERY STATE in the United States. Using proprietary techniques developed exclusively for MOVING TARGETS, we further refine these files to winnow out names that fail to meet our high standards. In fact...

MOVING TARGETS discards almost 85% of new mover names to assure you of getting only the cream of the crop! The result: an ultra-refined monthly yield of about 1.5 million super-accurate, super-productive name/address records. By far the best in the industry! Which is why we can GUARANTEE 95% ACCURACY.

Our new resident updates derive from official deed transfers and documented changes of address recorded by credit bureaus, magazines, catalogs, utilities, etc. Unlike others, MOVING TARGETS utilizes an extremely wide variety of “new mover” sources to ferret out not just homeowners, but renters as well.

To reach just-moved-in families quickly—long before our competitors get to them—we completely renew our database every month! That's why we can often capture free-spending newcomers WITHIN 2-4 WEEKS OF THEIR MOVE.

MOVING TARGETS is focused 100% on NEW RESIDENT DIRECT MARKETING. Our only business is getting new business for your business! Nothing distracts us from making sure you sell EVERY NEW-MOVER FAMILY that settles in your trading area.

Only MOVING TARGETS lets you zero-in on exactly the kind of new residents which are best for you. Our competitors produce multi-sponsor or co-op mailings (that lump together your business and many others)—giving you little or no control over who gets these mailings. Every MOVING TARGETS advertiser gets to pinpoint their particular mailing recipients according to the selection criteria (commonly called "selects" or "screens") shown below:

Select Category	Select Description
Trade Area	This is the basic select for all customers. We can target any area you choose—defined by trade area map, mile radius or zip codes. We can use your existing trade area map or we'll create a custom map for you. We work best where you work best.
Income	Screens for median family income. Income for each household is modeled by postal carrier route using census data.
Single Family Dwellings	Eliminates apartment dwellers.
Gender	We can screen for male or female.
Not Same Zip	Eliminates anybody who has the same new zip code as their old zip code.
Sectional Center	Screens out anybody who moved from a zip code that has the same first 3 digits as the zips you are mailing. For example: if you mail to zips 12345, 12346, and 12347, using this screen eliminates anybody who has moved from any 123** zip.
Database DeDuping	We can screen our list against your customer list, if you don't want us to mail your existing customers.
Please note: Multi-unit operators can specify different selects for different units. If you need more information, ask your Account Executive.