Every month we select nearly 10 million new resident names from some 150 different sources—covering EVERY ZIP CODE in the United States. Using proprietary techniques developed exclusively for MOVING TARGETS, we further refine these files to winnow out names that fail to meet our high standards. In fact...

MOVING TARGETS discards almost 85% of new mover names to assure you of getting only the cream of the crop! The result: an ultra-refined monthly yield of about 1.5 million super-accurate, super-productive name/address records. By far the best in the industry! Which is why we can GUARANTEE 95% ACCURACY.

Our new resident updates derive from official deed transfers and documented changes of address recorded by credit bureaus, magazines, catalogs, utilities, etc. Unlike others, MOVING TARGETS utilizes an extremely wide variety of “new mover” sources to ferret out not just homeowners, but renters as well.

To reach just-moved-in families quickly—long before our competitors get to them—we completely renew our database every month! That's why we can often capture free-spending newcomers WITHIN 2-4 WEEKS OF THEIR MOVE.

MOVING TARGETS is focused 100% on NEW RESIDENT DIRECT MARKETING. Our only business is getting new business for your business! Thus, unlike some of our competitors, we aren't involved in a multitude of other marketing programs—and nothing distracts us from making sure you sell EVERY NEW-MOVER FAMILY that settles in your trading area.

Only MOVING TARGETS lets you zero-in on exactly the kind of new residents which are best for you. Our competitors produce multi-sponsor or co-op mailings (that lump together your business and many others)—giving you little or no control over who gets these mailings. Every MOVING TARGETS advertiser gets to pinpoint their particular mailing recipients according to the selection criteria (commonly called "selects" or "screens") shown below:

Select Category	Select Description
Trade Area	This is the basic select for all customers. You can choose up to a 10 mile radius from your location, or use the zip codes that account for a major portion of your business. We work best where you work best.
Income	Screens for median family income. Income for each household is modeled by postal carrier route using census data.
Single Family Dwellings	Eliminates apartment dwellers.
Gender	We can screen for male or female.
Not Same Zip	Eliminates anybody who has the same new zip code as their old zip code.
Sectional Center	Screens out anybody who moved from a zip code that has the same first 3 digits as the zips you are mailing. For example: if you mail to zips 12345, 12346, and 12347, using this screen eliminates anybody who has moved from any 123** zip.
Please note: Multi-unit operators can specify different selects for different units. If you need more information, ask your Account Executive.