TargetTIPS Marketing Newsletter - Click Here to Download the NEW Issue

Moving Targets TargetTIPS marketing newsletters are mailed
to our customers monthly and they're available here for download.
They contain marketing and advertising tips, promotion ideas,
success stories and more...

A new TargetTIPS is added every month, so check back often!


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2009 Target Tips

Volume 5, Issue 12 - NEW!
December, 2009
• "The Law of Reciprocity"
• Package Your Knowledge!
• Be Completely Off the Wall!
• DO MORE THAN THEY ASK FOR
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Volume 5, Issue 11
November, 2009
• Test Your Way to Success
• Promote Everywhere on Everything!
• Tell Them You Goofed!
• TREAT THEM LIKE GUESTS
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Volume 5, Issue 10
October, 2009
• How to Grow in the “New Economy”
• Sponsorship Power!
• Free Gift for Cash Payments!
• The Genius of Costco!
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Volume 5, Issue 9
September, 2009
• The Power of Recency
• MULTI-COUPON ADS
• Hire Nice People!
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Volume 5, Issue 8
August, 2009
• Turn Small Changes into BIG Profits
• The Power of Difference
• Upset Customer? Agree with Him!
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Volume 5, Issue 7
July, 2009
• Copy vs. Art Which Is Most Important?
• Show Your Generosity!
• Avoid the Silly “Ad Tricks!”
• The Last to Speak Wins!
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Volume 5, Issue 6
June, 2009
• Less Is More… Response!
• Be Mysterious!
• Use the “You and Me” Approach.
• Don’t Just Welcome Feedback…
  Request It!
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Volume 5, Issue 5
May, 2009
• Cash-In on “Geo-Mapping”
• Bundle Up!
• Exploit the Power of Captions.
• Give More than Expected
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Volume 5, Issue 4
April, 2009
• Will They Miss You When You’re
  Gone?
• Recession Reality Check
• RECOGNIZE THEIR TRUE VALUE
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Volume 5, Issue 3
March, 2009
• Custom-Target Your Trade Area
• New Products? Ask the Market!
• Boast for Business
• FABULOUS FOLLOW-UP
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Volume 5, Issue 2
February, 2009
• Neuromarketing
• Do Something… Anything!
• Don’t Just Give Value… Build It, too!
• MILLION-DOLLAR MINDSET
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Volume 5, Issue 1
January, 2009
• Potential Lifetime Value
• Best Video Wins
• Don’t Just TELL… SELL!
• DO IT BETTER
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2008 Target Tips

Volume 4, Issue 12
December, 2008
• Here’s What to Do When Business
  STINKS…
• Stop Following the Follower
• MYSTERY SHOPPER

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Volume 4, Issue 11
November, 2008
• Changed Your Mind? Good!
• Easy Way to Ramp-Up Ad Readership
• ENCOURAGE NEGATIVE FEEDBACK!

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Volume 4, Issue 10
October, 2008
• “Digital Kids” Love Direct Mail
• Promotional Predictions
• What Does Your Signage Say About
  You?
• Turn Negative Feedback into Positive
  Action!

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Volume 4, Issue 9
September, 2008
• What’s Your Marketing Mindset?
• Ad Specialties or Junk-Drawer
  Stuffing?
• Give them Good Reasons to Buy from
  You
• SURPRISE THEM WHILE THEY WAIT

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Volume 4, Issue 8
August, 2008
• Are You Making the Grade?
• Wine and Dine Them
• Circular Design Scores High Attention
  Value
• TURN OFF THE “ROBOT”

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Volume 4, Issue 7
July, 2008
• Think Like a Fish
• Promote a Donation Drive
• Studies Say “Upper-Left” Is Best
• TURN COMPLAINTS INTO CASH

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Volume 4, Issue 6
June, 2008
• Let’s Get Personal!
• Promote Online Ordering!
• Develop a Consistent Look
• SAY “HELLO”… FAST!

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Volume 4, Issue 5
May, 2008
• NEW! 2 Free Web Tools
• Play the Name Game!
• Inside the Mind of the Perfect Customer

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Volume 4, Issue 4
April, 2008
• When Customers Move… Bring them
  Back!

• Gift Them Away!
• Get Personal!
• ROLE-PLAY YOUR WAY TO
  EXCELLENCE

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Volume 4, Issue 3
March, 2008
• How to “Steal” Business
• Cater to Kids!
• Teach them How to Do It
• SURVEY YOUR SERVICE

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Volume 4, Issue 2
February, 2008
• Direct Marketing Truths
• Celebrate Their Day!
• Be a Consumer Advocate
• GREAT SERVICE IS GREAT
  ADVERTISING

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Volume 4, Issue 1
January, 2008
• Your Offer is King
• Print Your Own Money!
• Use “Story Movers!”
• “ACKNOWLEDGE ME… PLEASE?”

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2007 Target Tips

Volume 3, Issue 12
December, 2007
• Focus on Future Profit!
• Publish a Neighborhood Newsletter
• Create a Reason-to-Buy List!
• “ACKNOWLEDGE ME… PLEASE?”

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Volume 3, Issue 11
November, 2007
• “Local-Cause Marketing” Scores Big
  Points with Neighbors!
• Gratis Giveaways!
• Always Be Credible!
• FORGET ME NOT

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Volume 3, Issue 10
October, 2007
• Survey Says… Direct Marketing is
  King!
• Let ’Em Name It!
• Show What You’re Selling!
• Ask Questions Prematurely, Discount
  without Describing, Offer 4-for-3
  Specials, Brag & Don’t Explain

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Volume 3, Issue 9
September, 2007
• Want More Customers? Try this
• Be a Columnist!
• Show What You’re Selling!
• Run “Quickie” Ads, Never Feature
  Testimonials, Write Empty Headlines,
  Advertise for Everybody

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Volume 3, Issue 8
August, 2007
• Track Your Way to Success
• Festivals for Fun and Profit!
• Tell them to Act!
• Don’t Give Reasons to Buy, Assume
  People Know You, Ignore Phone Book
  Advertising, Don’t Make Claims

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Volume 3, Issue 7
July, 2007
• Image or Results?
• Make Some Holiday Magic!
• Always Offer a Guarantee
• “White Space” Sells, Blame the
  Messenger, Ignore Classifieds, Don’t
  Key Your Ads

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Volume 3, Issue 6
June, 2007
• Grow Your Business… 3 Ways!
• Fill the Voids!
• Spend $198 to Make $6,504?
• Tell them WHY to Visit
• Don’t Be too Different!, Buy Circulation
  Only, Read, But Don’t Apply, Feature
  Your Kids

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Volume 3, Issue 5
May, 2007
• Ask for Referrals!
• Be a Showoff!
• Promote Like the Big Guys—Cheap!
• Use “Multi-Ads” for Max Impact
• Be Afraid to Compare, Do What Your
  Ad Rep Says, Don’t Ask Questions,
  Ignore Signage

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