Moving Targets TargetTIPS marketing newsletters are mailed to our customers monthly and they're available here for download.
They contain marketing and advertising tips, promotion ideas, success stories and more...
A new TargetTIPS is added every month, so check back often!
Volume 6, Issue 6 June, 2010 • Irrational Behavior
• Low-Cost Giveaways Always Bring Crowds!
• Ramp Up The Value!
• ASK TO DO MORE Click Here to Download
Volume 6, Issue 5 May, 2010 • Facebook: Fun... but profitable?
• Turn Your Competitors' Ads into $$$!
• Turn "Goofs" into "Gold"!
• UNDERPROMISE... Then OVERDELIVER! Click Here to Download
Volume 6, Issue 4 April, 2010 • Do You Know AIDA?
• “April Showers Bring BIG Savings!”
• GIVE YOUR OFFER TOP BILLING!
• ADOPT THE “MOST IMPORTANT” MINDSET! Click Here to Download
Volume 6, Issue 3 March, 2010 • Direct Mail: Stronger than Ever
• Rolling-Back-Prices Day!
• Lure Them Into Your Ad
• TEACH YOUR STAFF TELEPHONE MANNERS! Click Here to Download
Volume 6, Issue 2 February, 2010 • Seize the Moment!
• Learn What Promotion is NOT!
• Be Known for Something!
• BEAT THE CLOCK! Click Here to Download
Volume 6, Issue 1 January, 2010 • What's YOUR Mindset?
• Go High Tech!
• DON’T DO IT!
• WHAT’S THE BIG IDEA? Click Here to Download
Volume 5, Issue 12 December, 2009 • "The Law of Reciprocity"
• Package Your Knowledge!
• Be Completely Off the Wall!
• DO MORE THAN THEY ASK FOR Click Here to Download
Volume 5, Issue 11 November, 2009 • Test Your Way to Success
• Promote Everywhere on Everything!
• Tell Them You Goofed!
• TREAT THEM LIKE GUESTS Click Here to Download
Volume 5, Issue 10 October, 2009 • How to Grow in the “New Economy”
• Sponsorship Power!
• Free Gift for Cash Payments!
• The Genius of Costco! Click Here to Download
Volume 5, Issue 9 September, 2009 • The Power of Recency
• MULTI-COUPON ADS
• Hire Nice People! Click Here to Download
Volume 5, Issue 8 August, 2009 • Turn Small Changes into BIG Profits
• The Power of Difference
• Upset Customer? Agree with Him! Click Here to Download
Volume 5, Issue 7 July, 2009 • Copy vs. Art Which Is Most Important?
• Show Your Generosity!
• Avoid the Silly “Ad Tricks!”
• The Last to Speak Wins! Click Here to Download
Volume 5, Issue 6 June, 2009 • Less Is More… Response!
• Be Mysterious!
• Use the “You and Me” Approach.
• Don’t Just Welcome Feedback… Request It! Click Here to Download
Volume 5, Issue 5 May, 2009 • Cash-In on “Geo-Mapping”
• Bundle Up!
• Exploit the Power of Captions.
• Give More than Expected Click Here to Download
Volume 5, Issue 4 April, 2009 • Will They Miss You When You’re
Gone?
• Recession Reality Check
• RECOGNIZE THEIR TRUE VALUE Click Here to Download
Volume 5, Issue 3 March, 2009 • Custom-Target Your Trade Area
• New Products? Ask the Market!
• Boast for Business
• FABULOUS FOLLOW-UP Click Here to Download
Volume 5, Issue 2 February, 2009 • Neuromarketing
• Do Something… Anything!
• Don’t Just Give Value… Build It, too!
• MILLION-DOLLAR MINDSET Click Here to Download
Volume 5, Issue 1 January, 2009 • Potential Lifetime Value
• Best Video Wins
• Don’t Just TELL… SELL!
• DO IT BETTER Click Here to Download
Volume 4, Issue 12 December, 2008 • Here’s What to Do When Business
STINKS…
• Stop Following the Follower
• MYSTERY SHOPPER Click Here to Download
Volume 4, Issue 11 November, 2008 • Changed Your Mind? Good!
• Easy Way to Ramp-Up Ad Readership
• ENCOURAGE NEGATIVE FEEDBACK! Click Here to Download
Volume 4, Issue 10 October, 2008 • “Digital Kids” Love Direct Mail
• Promotional Predictions
• What Does Your Signage Say About
You?
• Turn Negative Feedback into Positive
Action! Click Here to Download
Volume 4, Issue 9 September, 2008 • What’s Your Marketing Mindset?
• Ad Specialties or Junk-Drawer
Stuffing?
• Give them Good Reasons to Buy from
You
• SURPRISE THEM WHILE THEY WAIT Click Here to Download
Volume 4, Issue 8 August, 2008 • Are You Making the Grade?
• Wine and Dine Them
• Circular Design Scores High Attention
Value
• TURN OFF THE “ROBOT” Click Here to Download
Volume 4, Issue 7 July, 2008 • Think Like a Fish
• Promote a Donation Drive
• Studies Say “Upper-Left” Is Best
• TURN COMPLAINTS INTO CASH Click Here to Download
Volume 4, Issue 6 June, 2008 • Let’s Get Personal!
• Promote Online Ordering!
• Develop a Consistent Look
• SAY “HELLO”… FAST! Click Here to Download
Volume 4, Issue 5 May, 2008 • NEW! 2 Free Web Tools
• Play the Name Game!
• Inside the Mind of the Perfect Customer Click Here to Download
Volume 4, Issue 4 April, 2008 • When Customers Move… Bring them
Back!
• Gift Them Away!
• Get Personal!
• ROLE-PLAY YOUR WAY TO
EXCELLENCE Click Here to Download
Volume 4, Issue 3 March, 2008 • How to “Steal” Business
• Cater to Kids!
• Teach them How to Do It
• SURVEY YOUR SERVICE Click Here to Download
Volume 4, Issue 2 February, 2008 • Direct Marketing Truths
• Celebrate Their Day!
• Be a Consumer Advocate
• GREAT SERVICE IS GREAT
ADVERTISING Click Here to Download
Volume 4, Issue 1 January, 2008 • Your Offer is King
• Print Your Own Money!
• Use “Story Movers!”
• “ACKNOWLEDGE ME… PLEASE?” Click Here to Download
Volume 3, Issue 12 December, 2007 • Focus on Future Profit!
• Publish a Neighborhood Newsletter
• Create a Reason-to-Buy List!
• “ACKNOWLEDGE ME… PLEASE?” Click Here to Download
Volume 3, Issue 11 November, 2007 • “Local-Cause Marketing” Scores Big
Points with Neighbors!
• Gratis Giveaways!
• Always Be Credible!
• FORGET ME NOT Click Here to Download
Volume 3, Issue 10 October, 2007 • Survey Says… Direct Marketing is
King!
• Let ’Em Name It!
• Show What You’re Selling!
• Ask Questions Prematurely, Discount
without Describing, Offer 4-for-3
Specials, Brag & Don’t Explain Click Here to Download
Volume 3, Issue 9 September, 2007 • Want More Customers? Try this…
• Be a Columnist!
• Show What You’re Selling!
• Run “Quickie” Ads, Never Feature
Testimonials, Write Empty Headlines,
Advertise for Everybody Click Here to Download
Volume 3, Issue 8 August, 2007 • Track Your Way to Success
• Festivals for Fun and Profit!
• Tell them to Act!
• Don’t Give Reasons to Buy, Assume
People Know You, Ignore Phone Book
Advertising, Don’t Make Claims Click Here to Download
Volume 3, Issue 7 July, 2007 • Image or Results?
• Make Some Holiday Magic!
• Always Offer a Guarantee
• “White Space” Sells, Blame the
Messenger, Ignore Classifieds, Don’t
Key Your Ads Click Here to Download
Volume 3, Issue 6 June, 2007 • Grow Your Business… 3 Ways!
• Fill the Voids!
• Spend $198 to Make $6,504?
• Tell them WHY to Visit
• Don’t Be too Different!, Buy Circulation
Only, Read, But Don’t Apply, Feature
Your Kids Click Here to Download
Volume 3, Issue 5 May, 2007 • Ask for Referrals!
• Be a Showoff!
• Promote Like the Big Guys—Cheap!
• Use “Multi-Ads” for Max Impact
• Be Afraid to Compare, Do What Your
Ad Rep Says, Don’t Ask Questions,
Ignore Signage Click Here to Download
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