2009 Target Tips

Volume 5, Issue 12 - NEW!
December, 2009
• "The Law of Reciprocity"
• Package Your Knowledge!
• Be Completely Off the Wall!
• DO MORE THAN THEY ASK FOR
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Volume 5, Issue 11
November, 2009
• Test Your Way to Success
• Promote Everywhere on Everything!
• Tell Them You Goofed!
• TREAT THEM LIKE GUESTS
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Volume 5, Issue 10
October, 2009
• How to Grow in the “New Economy”
• Sponsorship Power!
• Free Gift for Cash Payments!
• The Genius of Costco!
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Volume 5, Issue 9
September, 2009
• The Power of Recency
• MULTI-COUPON ADS
• Hire Nice People!
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Volume 5, Issue 8
August, 2009
• Turn Small Changes into BIG Profits
• The Power of Difference
• Upset Customer? Agree with Him!
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Volume 5, Issue 7
July, 2009
• Copy vs. Art Which Is Most Important?
• Show Your Generosity!
• Avoid the Silly “Ad Tricks!”
• The Last to Speak Wins!
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Volume 5, Issue 6
June, 2009
• Less Is More… Response!
• Be Mysterious!
• Use the “You and Me” Approach.
• Don’t Just Welcome Feedback…
  Request It!
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Volume 5, Issue 5
May, 2009
• Cash-In on “Geo-Mapping”
• Bundle Up!
• Exploit the Power of Captions.
• Give More than Expected
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Volume 5, Issue 4
April, 2009
• Will They Miss You When You’re
  Gone?
• Recession Reality Check
• RECOGNIZE THEIR TRUE VALUE
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Volume 5, Issue 3
March, 2009
• Custom-Target Your Trade Area
• New Products? Ask the Market!
• Boast for Business
• FABULOUS FOLLOW-UP
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Volume 5, Issue 2
February, 2009
• Neuromarketing
• Do Something… Anything!
• Don’t Just Give Value… Build It, too!
• MILLION-DOLLAR MINDSET
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Volume 5, Issue 1
January, 2009
• Potential Lifetime Value
• Best Video Wins
• Don’t Just TELL… SELL!
• DO IT BETTER
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2008 Target Tips

Volume 4, Issue 12
December, 2008
• Here’s What to Do When Business
  STINKS…
• Stop Following the Follower
• MYSTERY SHOPPER
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Volume 4, Issue 11
November, 2008
• Changed Your Mind? Good!
• Easy Way to Ramp-Up Ad Readership
• ENCOURAGE NEGATIVE FEEDBACK!
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Volume 4, Issue 10
October, 2008
• “Digital Kids” Love Direct Mail
• Promotional Predictions
• What Does Your Signage Say About
  You?
• Turn Negative Feedback into Positive
  Action!
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Volume 4, Issue 9
September, 2008
• What’s Your Marketing Mindset?
• Ad Specialties or Junk-Drawer
  Stuffing?
• Give them Good Reasons to Buy from
  You
• SURPRISE THEM WHILE THEY WAIT
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Volume 4, Issue 8
August, 2008
• Are You Making the Grade?
• Wine and Dine Them
• Circular Design Scores High Attention
  Value
• TURN OFF THE “ROBOT”
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Volume 4, Issue 7
July, 2008
• Think Like a Fish
• Promote a Donation Drive
• Studies Say “Upper-Left” Is Best
• TURN COMPLAINTS INTO CASH
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Volume 4, Issue 6
June, 2008
• Let’s Get Personal!
• Promote Online Ordering!
• Develop a Consistent Look
• SAY “HELLO”… FAST!
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Volume 4, Issue 5
May, 2008
• NEW! 2 Free Web Tools
• Play the Name Game!
• Inside the Mind of the Perfect Customer
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Volume 4, Issue 4
April, 2008
• When Customers Move… Bring them
  Back!
• Gift Them Away!
• Get Personal!
• ROLE-PLAY YOUR WAY TO
  EXCELLENCE
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Volume 4, Issue 3
March, 2008
• How to “Steal” Business
• Cater to Kids!
• Teach them How to Do It
• SURVEY YOUR SERVICE
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Volume 4, Issue 2
February, 2008
• Direct Marketing Truths
• Celebrate Their Day!
• Be a Consumer Advocate
• GREAT SERVICE IS GREAT
  ADVERTISING
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Volume 4, Issue 1
January, 2008
• Your Offer is King
• Print Your Own Money!
• Use “Story Movers!”
• “ACKNOWLEDGE ME… PLEASE?”
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2007 Target Tips

Volume 3, Issue 12
December, 2007
• Focus on Future Profit!
• Publish a Neighborhood Newsletter
• Create a Reason-to-Buy List!
• “ACKNOWLEDGE ME… PLEASE?”
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Volume 3, Issue 11
November, 2007
• “Local-Cause Marketing” Scores Big
  Points with Neighbors!
• Gratis Giveaways!
• Always Be Credible!
• FORGET ME NOT
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Volume 3, Issue 10
October, 2007
• Survey Says… Direct Marketing is
  King!
• Let ’Em Name It!
• Show What You’re Selling!
• Ask Questions Prematurely, Discount
  without Describing, Offer 4-for-3
  Specials, Brag & Don’t Explain
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Volume 3, Issue 9
September, 2007
• Want More Customers? Try this…
• Be a Columnist!
• Show What You’re Selling!
• Run “Quickie” Ads, Never Feature
  Testimonials, Write Empty Headlines,
  Advertise for Everybody
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Volume 3, Issue 8
August, 2007
• Track Your Way to Success
• Festivals for Fun and Profit!
• Tell them to Act!
• Don’t Give Reasons to Buy, Assume
  People Know You, Ignore Phone Book
  Advertising, Don’t Make Claims
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Volume 3, Issue 7
July, 2007
• Image or Results?
• Make Some Holiday Magic!
• Always Offer a Guarantee
• “White Space” Sells, Blame the
  Messenger, Ignore Classifieds, Don’t
  Key Your Ads
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Volume 3, Issue 6
June, 2007
• Grow Your Business… 3 Ways!
• Fill the Voids!
• Spend $198 to Make $6,504?
• Tell them WHY to Visit
• Don’t Be too Different!, Buy Circulation
  Only, Read, But Don’t Apply, Feature
  Your Kids
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Volume 3, Issue 5
May, 2007
• Ask for Referrals!
• Be a Showoff!
• Promote Like the Big Guys—Cheap!
• Use “Multi-Ads” for Max Impact
• Be Afraid to Compare, Do What Your
  Ad Rep Says, Don’t Ask Questions,
  Ignore Signage
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